Online Marketing
- - Lead Generation
- - SEO
- - PPC/SEM
- - Email Marketing
- - Social Media
Manufacturing has joined the digital marketing race. Are you just competing in the analog marketing and sales world? Perhaps digital can effectively complement or even replace some of your analog activities and deliver a better ROI. How many sales calls do your reps make in week (outbound marketing)? How many customer visits can your website attract in a week (inbound marketing)? Your website should be the centerpiece of your online marketing efforts since it where you publish content about your products and services but it needs to optimized for search engines. Today’s world now has multiple digital marketing channels, thanks to the internet, email, and social media platforms. Your business objectives should leverage all these various digital tools.
Lead Generation
Only 2% of online visitors contact you; do you want to know who the other 98% are? And then the who are the most relevant ones to contact them first? Through our partnership with Lead Forensics, the industry's best software in lead management, we can offer you the tools to identify new and hot prospects.
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SEO
Is your website invisible when searching? Are Search Engines not ranking your products and services high enough to get noticed and clicked? Let us Optimize your website content with words that work: SEO. With “best practices” and proven techniques, Sunfish knows how to improve the website rankings of manufacturing companies, and we will help you outrank your competition.
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PPC/SEM
Leverage search engines so that they drive traffic to your website. Pay-per-click is a tool that lets you pay to be a top hit on searches that you think would be valuable to your business. Using it will allow you to grow your products’ and your website’s visibility and to target potential customers, making them aware of your website.
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Email Marketing
Email marketing campaigns are used by over 80% of B2B companies for one simple reason: They work--if they’re done correctly. Our Sunfish team creates appealing messages and campaigns that are 100% customizable. We create impactful messages that get the action you desire.
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Social Media
Social media is now a fundamental aspect to any business’s digital marketing strategy. However, personal, B2C, and B2B social media strategies differ considerably. Some platforms are better for B2B than others (and don’t forget your blog). Connect not only with buyers and customers but also with suppliers and industry principals; that will positively impact your business and web traffic. Have our digital marketing experts determine how to leverage these platforms to grow leads that will convert into sales. That’s the Sunfish difference.
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